Architectural SEO
What I Offer
SEO that satisfies both users and search bots
SEO goes beyond optimizing the words themselves, focusing on where the text sits on the page, where the page sits within the site, and the site within the network. Decisions about menus, page layouts, and other experience and design considerations can have a major impact on SEO.
I provide a complete SEO perspective on the architectural considerations of your web properties, delivering them in the context of current SEO principles and practices. I then work with your experts in user interface and experience to develop their SEO lens and find balanced solutions.
I. Assessment
Architectural Audit
- Assessment of site network architecture and multi-web property management, use of subdomains, microsites, etc.
- Assessment of current internal link structure and user experience against SEO best practices, including primary menus
- Broken/redirected link identification
II. Strategy
Holistic Reporting Integration
- SEO contribution to collaborative holistic UX/UI strategy with associated internal and 3rd party teams and stakeholders (impacted cross- and per-BU teams, plus with implicated technical, creative, and design execution teams)
- Link hygiene cleanup and maintenance strategy
III. Execution
Results Monitoring & Analysis
- Recommendation execution support and post-implementation performance impact analysis
- SEO internal link “hygiene” establishment and monitoring of best practices to maintain clear, direct links and minimize broken, redirected, and other sub-optimal link setups with implicated technical and content teams
- Training and ongoing relay of evolving architectural SEO best practices to relevant teams
- Ongoing collaboration with UI/UX stakeholders for major changes and new initiatives, consulting support
To the Design & UX / UI Team
- I care about the user more than the search bot. Fortunately, Google cares about the user, too.
- Balancing SEO considerations against user experience perfection can be a challenge, but there's almost always a way.
- Menu options. Amount of text on page. Amount of text above the fold. Crawlable, accessible. I'm sorry. in advance. We'll get through it!
- I respect and appreciate great design and designers. Plus, strong, effective content is best for the SEO, in the long run.