Keyword & Content SEO
What I Offer
The keys to data-driven creative expansion
SEO can be the backbone of a content strategy by the numbers. The best content strategy harmonizes search interests with business and creative opportunities and requirements.
I learn your business and get to know your team before building an SEO-rich content plan. I then collaborate with and empower your team to fully integrate long-term, sustainable SEO best practices and apply specific, gap-filling recommendations.
I. Assessment
Content Audit
Analysis of current platform and publication approach and SEO opportunity
SEO evaluation of existing content marketing strategy and SEO-friendly writing on main sites pages and resource or blog sections
- Interviews with creative team members and stakeholders
Operational Assessment
- Resource allocation assessment against content opportunity and goals
II. Strategy
Content Creation Plan
- Collaborative holistic content strategy with associated internal and 3rd party teams and stakeholders
- Optimization of existing/new content for search engines and associated author collaboration on main sites pages and resource or blog sections
- Extensive fully research data-backed creative topic and keyword briefs around ranking gaps, UI/UX consultation
Special Content Project Planning
- Content strategy and risk mitigation around new builds, re-platforms, migrations, and site decommissions
III. Execution
Creative Hiring
- Assistance with the entire team-building process, from role need identification through job descriptions, interviews, and candidate selection
Creative Training
- SEO process integration for writers, designers, editors and publishers including reference documentation
Content Creation
- Delivery of engaging, informative, optimized content that respects your brand while maximally targeting search-driven opportunities
- Integrated content-specific SEO results reporting
To the Creative / Content Team
- I will adapt to your creative process, integrating into or helping you build your editorial calendar.
- Content should not have a minimum length "for SEO". Long form is lovely, but we should optimize the right content for the job.
- No awkward, forced keywords for SEO reasons. There are always clever, strategic ways to get the SEO job done naturally.
- Creative freedom and budget can help carry content the extra mile, and I will fight for you to get it.
- I will arm you with the measurable impact of your work from a search lens, and share wins across the business wherever I can.
- I respect the word, appreciate writers and editors, and care about readers.