Technical SEO
What I Offer
A path to a clean, sustainable slate
A keyword-rich, beautiful web site offers no SEO value if search engines can’t properly access and catalog pages. Meanwhile, web development teams already face a full plate of work and new fires to put out.
I deliver a complete account of technical SEO opportunities and issues, prioritized by effort against expected effects, surfacing quick wins and high impact actions. I then empower teams with current SEO practices and standards to help prevent issues before they start.
I. Assessment
Technical Audits
- Complete technical analysis of web properties and their current states with respect to search performance
- Evaluation of page and content accessibility to search engines and use of indexation management signals (including robots.txt files, XML sitemaps, redirects, and meta tags) to present clear, strategic, and logically consistent instructions to search engines
- (Core) Web Vitals assessment to identify losses in website performance with respect to speed and user experience, now significant SEO signals
II. Strategy
Web Dev / IT Project Planning
- Prioritized technical recommendations delivered and presented
- Collaborative solutioning and implementation plan creation tailored around existing initiative/cadences
Special Project Planning
- Risk analysis and project planning around new builds, re-platforms, migrations, and site decommissions
III. Execution
Web Dev / IT Process Integration
- SEO team training on SEO technical principles and risk prevention
- Ongoing training on evolving SEO best practices and requirements
Ongoing Support & Monitoring
- Full task management support with ticket creation, ongoing implementation management and collaboration
- Ongoing monitoring of technical diagnostics and associated task creation & management
Special Project Support
- Assisted implementation and support through major initiatives and complex cases
To the Web Dev / IT Team
- I will adapt to your planning and execution ways of working, integrating as deeply as is helpful and respecting space.
- All recommendations will be delivered with the appropriate amount of detail; we can talk through more complex cases together.
- I will advocate for the resources that will help everyone meet their objectives.
- I understand that SEO work often has to be weighed against competing business and technology needs.
- I am an ally in prioritizing and reaching agreements, carving the least painful paths and focusing on the most impactful changes.
- I will sing your praises and help make your contributions to the company search practice known and appreciated.