SEO Operational Model
What I Offer
Enterprise SEO forecasting and resource planning
Often enough, the loss of and employee or agency relationship can spell the end of a company’s search practice. Without sufficient integration across the company and its leadership, a critical acquisition channel faces multiple points of vulnerability and lost opportunity.
I develop and maintain succession-friendly executive-level perspective on the enterprise search practice. I offer documented, long-term understanding of the place of SEO within the organization and enable successful budget and resource planning. Most importantly, I teach your team how to win.
I. Assessment
SEO Operational Assessment
- Assessment of current allocation against resourcing and SEO market opportunity
- Evaluation of current cross-organizational SEO-related operating procedures
- Evaluation of SEO succession planning
II. Strategy
Cross-Org Strategy
- Executive training on cross-organization SEO strategy and fundamentals
- Operational model and resourcing plan around SEO objectives
- Roadmap of all departmental objectives against associated strategies, tactics and resources
III. Execution
Tracking & Reporting
- Cross-org SEO status QBR and collaborative strategic re-evaluation
- Yearly executive SEO training on new SEO industry developments relevant to the business
Implementation Support
- Job description, interview and selection assistance for related employee and third party hiring
To the Executive / Leadership Team
- SEO is an investment in properties and people that pays long term dividends.
- Competing in search long-term requires ongoing work and maintenance.
- Good SEO costs money, but a truly optimized campaign is cost-conscious and cannot rely on high agency fees in perpetuity.
- Fundamentally unpredictable as Google is, I will as accurately as possible frame SEO investment alongside anticipated returns.