SEO Data & Analytics
What I Offer
SEO data integrated within your walls, powering decisions
SEO tracking tools are extremely powerful, but are often disconnected from the rest of the analytics practice. They can also be expensive, especially if/when provisioning user accounts company-wide. And, when the cord is inevitably cut, so goes the data.
I thoroughly conduct thorough interviews, researching and analyzing your current state, providing a pathway to internal SEO-focused analytical enablement and holistic performance tracking. Work is delivered across three phases as outlined below.
I. Assessment
Keyword Research & Curation
- Detailed search data for every keyword relevant to your business
- Current positioning scan and gap analysis for your sites against competitors
Tracking & Reporting Review
- Validate current cross-tool SEO results monitoring
Competitive Analysis
- Holistic view of current SEO positioning against business and SEO competitors (not only direct business competitors, but all outranking websites)
II. Strategy
Holistic Reporting Integration
- Roadmap for cross-tool ongoing performance analysis
- Integrated cross-departmental performance views
KPI Determination
- SEO KPI selection and benchmark determination
- Report template and dashboard setup for key BUs and web properties
ROI Planning & Forecasting
- SEO results prediction against investment and anticipated competitor behavior
III. Execution
Results Monitoring & Analysis
- Ongoing performance monitoring to catch issues and associated major fluctuations
- Monthly reporting for KPI monitoring & stakeholder communication
- Insightful quarterly business review, strategic assessment
- Team training and support on SEO results reporting and KPI analysis
Special Requests Reports
- Competitive analyses, explore a new product area or industry segment for potential, and more that draw from powerful SEO tools
To the Analytics Team
- I believe that SEO performance tracking should sit within your walls.
- SEO data is only truly powerful when connected with the rest of the data picture.
- Learn more about additional SEO-related analytical and tracking tools.
- Let's talk dashboards and find out what reporting solution will help the team most.