SEO Site Authority
What I Offer
More cross-pollinating, brand-boosting, user-acquiring reach
We can get a lot more juice of slightly more squeeze if we do it the right way, and do it together; most work with external websites can greatly help and be helped by SEO tactics.
Empower your team to find and capitalize on opportunities for major impact search engine performance, effectively leveraging business relationships and brand power.
I. Assessment
Site Authority Assessment
- Evaluation and competitive analysis of current site authority markers, primarily total quantity and quality of inbound links from other websites
- Interviews and evaluation of current site authority-related practices and their impact on SEO including creative content production, influencer marketing and outreach, PR, and partner-related initiatives
Tracking & Reporting Review
- Tracking and baselining of site authority related KPIs (e.g. inbound links, linking domains)
II. Strategy
Site Authority Strategy
- New collaborative strategy for link acquisition and site authority building with creative, influencer marketing and outreach, PR, and partner management teams
- Adjustment of existing strategies to maximize positive impact on SEO
III. Execution
Implementation Support
- Associated team hiring, training, and executional support for content creation, promotional outreach
- Training on SEO opportunity and strategy with PR and media activities
- SEO training for partner and sales relationships managers
Special Requests Reports
- Performance tracking and ongoing competitive monitoring for strategic re-evaluation
- Integration into other external facing reporting
To the PR, Influencer & Partner Teams
- I will learn from and adapt to your processes.
- I will not contradict or interfere with your brand or messaging.
- Good SEO avoids stepping on toes and duplicating work; I help create new opportunities while carefully, respectfully looping into and around existing relationships.
- My recommendations aim for maximal effective impact with minimum executional friction or extra work.
- I will ensure that the appreciated value gained from your help is clearly communicated to the broader business.